Projects
Welcome! Take a look around.
To view the full document or video, please click on the icon to the right.
S.M.A.R.T.
Performance Goals & KPI's
Marketing Director
SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Timely. Therefore, a SMART goal incorporates all of these criteria to help focus your efforts and increase the chances of achieving that goal.
​
This presentation was designed for SALUS Secure Environments. Salus has the ambitious goal of exponentially expanding its market and achieving a total invoice revenue of $2.25 million by the end of 2021. With my strategies and guidance, the marketing team will pursue the following initiatives in 2019 – 2021 and measure its success with key performance indicators.
.png)
Marketing Plan
Marketing Director
Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals while outlining how to execute and reach those goals.
This blueprint is a living document that outlines the advertising and marketing efforts for the coming year for SALUS Secure Environments.
.png)
Content Writing for Video
Sales & Marketing Operations Manager
Copywriting is a very crucial part to videography. In this video created for Xiber LLC, I worked as lead writer in order to solidify the video concept, goals, and script.
​
An effective video script ensures the best possible product emerges from your editing software, and lives wherever you're publishing.
.png)
Publication Layout
Executive Operations to CEO/Marketing Director
The draw to create a dream home in one of Florida’s premier destinations is supported by the area’s extensive selection of architects, home-builders and craftsmen.
This Publication layout was designed for Thomas Riley Artisans' Guild after being vetted for a feature in BUILD Magazine, a luxury architectural and design publication in Naples, FL.
.png)
Distribution Strategy/PR
Social Media Manager
Implementing the most efficient distribution method for your business is key to obtaining revenue and retaining customer loyalty. In order to reach new audiences with your content, its beneficial to integrate it with your PR strategy; pitching it to media, bloggers, and industry influencers.
​
This distribution strategy was researched and designed for Arc Fitness Community, a luxury gym in Indianapolis, IN. The strategy identifies reporters, publications, and editorial calendars that align with any upcoming conferences or events. Each strategy is accompanied with a targeted pitch.
.png)
Product Showcase
Sales & Marketing Operations Manager
Headquartered in Indianapolis with facilities in 18 states, Xiber owns and manages network infrastructure in over 500 residential and commercial MDU properties across the nation.
This publication was designed to demonstrate the large range of products available for the sales team to pitch to potential MDU operators, commercial businesses, service providers, or small cell operators.
.png)
Internet Marketing Action Plan
Social Media Manager
Your digital marketing plan has to consider SEO, analytics, web positioning, strategies, social media, branding, goals, and metrics. Putting digital marketing actions into motion without a previously-devised plan or strategy could lead to failure for not considering all the aspects that could impact their development.
​
This plan was researched and designed for Arc Fitness Community, and covers their marketing approach from the ground up.
.png)
Ad Design
Marketing Director
Salus Secure Environments exists to protect your family and preserve your lifestyle. Their security doors are built with cutting-edge technology to create unwavering strength.
This ad was designed for SALUS Secure Environments after being vetted for a feature in BUILD Magazine, a luxury architectural and design publication in Naples, FL.
.png)